Use Anorexia Model, Bikini Ad Banned in UK
The ban was due to 'Drop Dead' using models who are too skinny. According to ASA, the model in a bikini with bright colors that look like anorexia.
"In these bikini pictures, hip bones, ribs and collarbone is very prominent, in addition to the image model is also very small thighs until the bones visible," said the ASA, as quoted by the NY Daily News.
ASA see the bikini is meant for teenagers. ASA is concerned, these ads can create the perception of a young girl to have a very thin body.
While the parties 'Drop Dead' dispute about the model is considered too thin. According to British retailers, standard size 8, where size is a normal size in the UK. 'Drop Dead' assess the ASA is not unreasonable to ban bikini ads.
Not just this time in the UK advertising agency that forbids the publication of an advertisement. Recently Marc Jacobs perfume advertisement is also prohibited.
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Use Anorexia Model, Bikini Ad Banned in UK